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+975 17137777

about us

About Us

About the company

Innovest is a professional services firm incorporated under the Companies Act of the Kingdom of Bhutan on 17 December 2024.

Innovest serves as a trusted gateway to sustainable investments in Bhutan. We bridge the gap between mindful foreign investors and empowered local businesses, fostering economic growth that aligns with Bhutan’s unique values.

We specialize in:

  • FDI Establishment and Consulting Services: Guiding foreign investors through seamless business setup and regulatory compliance.
  • Entrepreneurship Development: Providing training, incubation, and strategic support for startups, including access to funding, mergers & acquisitions (M&A), and scaling opportunities.
  • Co-Working Space : Providing flexible and collaborative workspaces for startups, entrepreneurs, and professionals.

Inspired by Gelephu Mindfulness City (GMC)

Innovest draws inspiration from the visionary Gelephu Mindfulness City (GMC), a Special Administrative Region envisioned by His Majesty King Jigme. GMC represents a groundbreaking urban development project that integrates innovation with mindfulness, holistic living, and sustainability. We actively explore market entry opportunities within GMC and focus on grooming local talent to create opportunities that align with Bhutan’s long-term vision.

Gelephu Mindfulness City: https://gmc.bt 

Beyond Business

We understand that settling into a new country involves more than just business. Innovest assists investors and their families in acclimating to everyday life in Bhutan, offering support with housing, office space, schooling, healthcare, and more. Our goal is to ensure a smooth transition, allowing you to focus on what matters most—building a successful and sustainable future.

Our Commitment

At Innovest, we are dedicated to building a future where mindful investments and local empowerment drive sustainable growth in Bhutan. By combining global expertise with local insights, we create opportunities that benefit both investors and the Bhutanese community.

Logo Description

The green color represents growth, prosperity, and sustainability, perfectly reflecting investment and long-term financial success. It conveys trust and renewal, embodying the company’s commitment to fostering economic development while embracing responsible and forward-thinking strategies.

The black color conveys a sense of confidence and expertise, establishing Innovest as a strong and reliable service provider. Additionally, black color contributes to a modern and minimalistic aesthetic, giving the brand a timeless and serious approach to business and investment.

Together, green and black create a powerful balance—green representing innovation and opportunity, while black provides a solid foundation of strength and credibility.

This motif is a minimal representation of the Eternal Flame, symbolizing continuity and resilience.

This motif is a minimal representation of Bhutanese “Norbu” precious jewel, which symbolizes wealth, prosperity, and spiritual abundance. It also resembles the letter “G” as a tribute to His Majesty’s vision of GMC (Gelephu Mindfulness City).

Core Values

Mindfulness

We integrate mindfulness into our services, ensuring that economic growth aligns with Bhutan’s values of holistic living and sustainability.

Integrity

We operate with transparency, honesty, and ethical practices in all our dealings

Collaboration

We believe in the power of partnerships, connecting foreign investors with local businesses to create mutually beneficial outcomes

Excellence

We are committed to delivering high-quality, professional services that exceed client expectations.

Sustainability

We prioritize long-term, sustainable growth that benefits both investors and the local community.

Innovation

We embrace innovation and digital transformation to provide cutting-edge solutions for our clients.

Empowerment

We empower Bhutanese businesses and talent, fostering self-reliance and local economic development.

Client-Centricity

We prioritize the needs of our clients, offering personalized solutions and seamless support throughout their journey in Bhutan.

Mission And Vision

Mission

To empower Bhutanese businesses by connecting them with mindful foreign investors and delivering seamless, high-quality corporate services that drive sustainable Foreign Direct Investment (FDI) growth in Bhutan. We are committed to supporting the Royal Government of Bhutan’s vision of achieving a Nu. 500 billion FDI market by 2029.

Vision

To be the leading provider of professional services for Foreign Direct Investments (FDIs) and local businesses in Gelephu Mindfulness City, driving sustainable growth and fostering mindful economic development

What They Say?

Jigme and Sonam have been very active members of the entrepreneurship ecosystem of Bhutan since 2012 when they were associated with Bhutan Innovation & Technology Centre, Bhutan's first business incubator at Thimphu ...

Dasho Tshering Cigay Dorji

Honourable Commissioner,
Royal Civil Service Commission

I initially met Sonam Choden via an introduction from the CEO at Thimphu Tech Park. From the time I met her, she was very resourceful and helpful to assist in establishing our FDI in Bhutan. She leveraged her personal relationships and ...

Mike Oppedahl

Investor,
GiANT Partner

Sonam Choden and Jigme Tenzin, the team behind Innovest are seasoned Entrepreneurship Ecosystem Builders. They have impacted many lives and are here to impact many moreI have known them for more than a decade ...

Sangay Tshering

President,
Loden Foundation

What They Say?

Jigme and Sonam have been very active members of the entrepreneurship ecosystem of Bhutan since 2012 when they were associated with Bhutan Innovation & Technology Centre, Bhutan's first business incubator at Thimphu ...

Dasho Tshering Cigay Dorji

Honourable
Commissioner,
Royal Civil Service
Commission

I initially met Sonam Choden via an introduction from the CEO at Thimphu Tech Park. From the time I met her, she was very resourceful and helpful to assist in establishing our FDI in Bhutan. She leveraged her personal relationships and ...

Mike Oppedahl

Investor,
GiANT Partner

Sonam Choden and Jigme Tenzin, the team behind Innovest are seasoned Entrepreneurship Ecosystem Builders. They have impacted many lives and are here to impact many moreI have known them for more than a decade ...

Sangay Tshering

President,
Loden Foundation

Meet Our Experts

Sonam Choden

Managing Partner

Jigme Tenzin

Director, Business Development

Thinley Wangchuk

Investment Strategy Consultant

Jigme Norbu

Services Specialist and Business Consultant

Ugyen Yoetsho

Admin/HR

Kinga Choden

Office Assistant

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